Marketing Archives - Ann Ranson

Marketers are in a Bind

June 11, 2020By Ann RansonMarketing, Strategy

Marketers are in a bind. Most likely because they set their marketing strategy before March – meaning it’s probably irrelevant now, or at least lacking in their ability to meet these changing times. I began writing this post in mid-May. Since then, George Floyd was killed, and protesters have taken to the streets for mostly … Read More

Choristers Guild

“Ann Ranson is one of the finest in strategic thinking for today’s organization. Her clarity, precision and research in organizational management helped our board of directors come to consensus on some difficult decisions as we worked to create a new organization heading into its 70th year anniversary. We can now easily track and monitor our progress thanks to the tools Ann provided us at the end of the session. I highly recommend Ann….”

Dawn Jantsch, APR, CAE, Executive Director

VisitDallas

“Ann Ranson was engaged to help VisitDallas create a rolling three-year strategic plan. Her role as facilitator was invaluable during the numerous management team discussions which ultimately proved to be both creative and constructive. With her guidance, we designed strategies and an org chart to facilitate more cross-departmental communication and execution. Because of this work, VisitDallas created a new Experience Division, acting as a link between sales, marketing and tourism, to provide a more positive visitor experience for convention attendees, travelers from outside the region and even our local residents. Ann’s ability to manage the process and keep us on track was instrumental in reaching this outcome and I’m happy to recommend her to other organizations needing help with their strategy.”

Matthew A. Jones, CFO/COO

Press Club of Dallas

“Thanks to the leadership of Ann Ranson, the Press Club of Dallas crafted a strategic plan with specific objectives and strategies to become financial stable; retain and gain new members; diversify the board; and produce profitable events to support the mission of the club. (more…)

Frank J. Librio, CTA, President

DFW Association Executives

“Ann Ranson was the consummate strategic planning facilitator during our organization’s session. Superbly prepared ahead of time, guided and focused discussion throughout without becoming the focal point, adept at getting engagement from everyone, met our one day deadline with quality solutions for the organization. Great at your trade!”

Tom Chapman, Board President

PNC Bank

“Great job this morning. I was really impressed not only with your flawless delivery, but also the way you’ve been able to weave in references to PNC’s commitment, culture and our WBA program. I feel like we’ve made some great headway.”

Beth Marcello, VP & Managing Supervisor, Women’s Business Development Program

Interep Marketing Group

“Ann Ranson just turned lemons into lemonade! I have to say Santa does exist. I just did not know Santa was a woman, a Texan and answers to the name of Ann.”

Sheila F. Kirby, President, Strategic Sales Development

Garland ISD Education Foundation

“I want to personally thank you for your work with our Board of Directors on establishing our Three year Strategic Plan. Your insight and preparation made our planning sessions both thorough and stimulating. It was necessary for our Board Development at this time and you were instrumental in leading us there. (more…)

Keith Reim, Program Specialist

CommPartners, LLC

“I had the pleasure of moderating one of Ann’s events and was extremely impressed with her grace and ease as a presenter. In my line of work, I sit in on a lot of events, and listen to many speakers with different presentation styles. (more…)

Kendra Matarozza, Event Manager

RAF Industries

“Ann Ranson has been extremely helpful to me as a coach. For example, I formulated a strategic vision/business goal that was important for me to manifest. Ann has assisted me to consistently stay focused and true to my vision and goal – regardless of what else was going on in my world.”

Richard A. Feller, MBA, PhD, President and CEO

Drug Prevention Resources, Inc.

“Ann helped us focus by breaking down our strategic plan into an actionable work plan. We were able to bring together our thoughts and ideas in such a way that our vision and mission became clear. Ann provided guidance….we did the hard work! Thanks Ann for helping us see beyond our expectations!!”

Mavis Y. Lloyd, President/CEO