People often ask me, “Why does strategy matter?” In other words, why is it important? I have a lot to say about that, but before we get into its importance, let’s review some basics about strategy. What is Strategy? At its’ simplest, strategy is a basis for making decisions about how you will achieve your vision … Read More
Marketers are in a bind. Most likely because they set their marketing strategy before March – meaning it’s probably irrelevant now, or at least lacking in their ability to meet these changing times. I began writing this post in mid-May. Since then, George Floyd was killed, and protesters have taken to the streets for mostly … Read More
What’s Important to You? Many people are not consciously aware of their values. Frankly, most of us are so over-scheduled that we don’t have the time to contemplate ‘such lofty ideals’. Yet, values are what our society most needs right now. Do this. Take out a piece of paper or open a screen where you can … Read More