Ann specializes in marketing and strategy and is committed to civil behavior, which she describes as being full of respect, compassion, honesty, grace and curiosity.
Whether you have a plan that needs updating, or you don’t have a plan – I can help you realize your mission and vision through planning and implementation services.
Consulting Services:
- Marketing and Marketing Plans
- Strategic Plans
- Sponsorships, Cause Marketing & Strategic Alliance
- Social Responsibility
- Civility
Marketing
I love marketing, and I love working with all kinds of organizations to help them identify and implement the best marketing strategies to achieve their mission and goals.
No matter your size or mission – all organizations need a marketing plan. It’s how you know which activities to pursue and who you are talking to.
Your marketing consultation could include discussions and plans for: target market, branding, communications brief, appropriate marketing strategies and tactics, budgeting, media training, and more.
Request my Complimentary Marketing Assessment to see how you’re doing and where you need more focus.
Strategic Planning
Your strategic plan is your road map – it identifies where you are going and how you will get there. It is designed to support and achieve your mission and goals.
Typically strategic plans are done in three-year increments, with time lines and tactics driving the execution of the plan.
I utilize the Bottom Line³ Strategic Planning System, which I created as a way to integrate social responsibility into the planning process.
Why should your organization have a strategic plan? Because, otherwise you’ll be like Alice in Wonderland:
“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
Partnerships
These are three of the most effective and timely marketing strategies that smaller organizations can utilize. They are all different forms of partnerships – two (or more) organizations coming together to achieve similar goals while leveraging the available assets.
As marketing and fund development becomes more sophisticated, so are the needs and demands of your potential partners. Increasingly the buzz words are engagement, access and transparency.
Consider the types of partnerships you current have and those that you seek. Are they strategic? Are you nurturing them? Or are you vulnerable to the efforts of other organizations?
The Foundation of Social Responsibility
All of my work is built on a foundation of social responsibility. What’s that? It’s easiest to understand by the phrase “doing well by doing good”. Technically it means that everyone – including every organization – has a responsibility to society. In the context of economics and business, it is a focus on the triple bottom line approach. When we approach business activity, whether for-profit or nonprofit, we need to look holistically at three bottom lines: People, Planet and Profits.
Social responsibility isn’t the same thing as ‘going green’, although the green movement is a part of the overarching strategy of social responsibility.
To integrate Social Responsibility into your organization, I created the Bottom Line³ Strategic Planning System. It is offered as both a ‘do it on your own’ system or a customized program which I deliver in person. For more information about the Bottom Line³ Strategic Planning System, please email me today.
The People Bottom Line is focused on the two dimensions:
- Stakeholders – consider everyone who is involved or benefits from your work: employees, vendors, share owners, volunteers, board of directors, customers
- Culture – consider the environment you are creating for your stakeholders. Is there a foundation of trust, inclusion and transparency?
The Planet Bottom Line focuses on these two dimensions:
- Legacy – focuses on activities that have a lasting impact, whether that includes leadership succession planning or the environmental impact of your operations
- Community – focuses on your engagement with the community, local and global. How are you giving back and supporting those in need?
The Profit Bottom Line consists of these 2 dimensions:
- Products & Services – are you serving REAL market needs, or simply creating to generate increased profits. Is there a social business you can create that combines social need with business opportunity?
- Sales & Marketing – how do you approach these business activities? Are your fund development activities or marketing activities created from a place of trust, integrity & authenticity?
