Cause Marketing is a partnership between a Non-Profit and a for-profit organization for the mutual benefit of the two organizations AND the people that they serve.
As a Cause Marketing Consultant, my goal is to help you:
- Increase fund raising
- Stand out from the competition
- Build relationships with the media
- Higher revenues and/or market share
- Connection to potential donors or customers at a fundamentally deeper level
- Do well by doing good
- Tap into the growing demand for Social Responsibility
When you build a “Community with a Cause” you give people what they want – a way to tell whether you and your organization is part of the problem, or part of the solution.
Cause Marketing principles are epitomized by organizations such as the Susan G. Komen for the Cure and Lee Denim Days who have built partnerships that transcend traditional marketing. I believe that marketing is no longer a series of transactions, but rather a social construct, designed to connect people in new and more important ways.
For a complimentary Cause Marketing Consultation and to learn more about how a strategic Cause Marketing campaign can benefit your organization, email me now!
Download these important reports and articles from leaders in Cause Related Marketing:
Cause Marketing Commandments
Cause Marketing. . . Getting Started
Cause Marketing Guidelines from the American Cancer Society (Independent Sector)
New York Times: For Causes, It’s a Tougher Sell – 12/2009
Cone Cause Evolution Study
Ad Age: For CMO’s Cause Marketing is a Way to Innovate in an Uncertain Time – 1/2010
Check out the Cause Marketing Forum – a fabulous resource on all things about cause related marketing.
