FREE Teleclass: Creating a Marketing Action Plan
“Creating a Marketing Action Plan” provides you with actionable steps and tools for moving on those ideas you have but never execute. In our busy world, it’s easy to get distracted and fall into a purely reactionary mode, even though we know – intellectually – that this isn’t the most productive approach. For a copy of the handouts used in the teleclass, please email ann@annranson.com for a copy. Click here to listen:
Creating a Marketing Action Plan
Available for Sale:
Order Ann’s book, “Intentions at Work, Tips for Creating More Great Days” – email ann@annranson.com for more information!
Enjoy gourmet teas created to engage you in conversation and civil behavior. Flavors include: CiviliTEA, PossibiliTEA and ProductiviTEA. For a complete information about our tea products and programs, visit www.bythegraceoftea.com.
IMPORTANT ARTICLES, STUDIES and VIDEOS
2012
The Civility Experiment – short video on how we experience civil behavior intellectually and in real practical terms.
2011
The 2011 Edelman Trust Barometer is out and reveals good news for corporate CEO’s. For the first time in several year trust in them has improved. Down load the Executive Summary here.
The majority of Americans believe that civil behavior is bad and will continue to erode. Further they reveal that their performance has been affected by a lack of it. To read the study “Civility in America 2011“, click here.
Earlier this year, a study from Booz & Co, “The Power of the Post-Recession Consumer” provided valuable insight on the changes in consumerism in America. Anyone engaged in commerce – which is all of us, right – should study this report.
Another good study on civility in America was released by the University of Baltimore “The Baltimore Workplace Civility Study”.
2010
Check out my commentary broadcast on NPR Affiliate KERA on the Business Case for Social Responsibility. Read or Listen
Check out the Global Reporting Institute – they are becoming the standard for sustainability!
Bill & Melinda Gates Foundation Second Annual Letter, “2010 Annual Letter from Bill Gates”
GREAT reports and articles recently published on various aspects of Social Responsibility and Sustainability:
Harvard Business Review on “Sustainability Drives Innovation”
MIT Sloan Report on “Sustainability as a Competitive Advantage”
Report by Graham Pelton: “Next Steps for your Online Fundraising Success”
For more studies and reports on Cause Marketing
FREE RESOURCES:
“10 Tips to Make Social Responsibility Easy”
NOW AVAILABLE:
Order Ann’s book, “Intentions at Work, Tips for Creating More Great Days” – email ann@annranson.com for more information!
2009
New Findings from the 2009 Edelman Good Purpose Study “MUTUALLY BENEFICIAL MARKETING TAKES FLIGHT”
Another great read – check out Becky Willan’s “Twenty Trends for Sustanability in 2009-10”
Released in July 2009, “Going Green: Sustainable Growth Strategies” by PriceWaterhouseCoopers
From the Boston Consulting Group, “Captivating the Green Advantage for Consumer Companies”
From the MIT Sloan Management Review, “Does it Pay to Be Good?”
From Blackbaud, check out the new “2008 State of Non-Profits Report”
The 2nd Annual Good Purpose Study from Edelman
The Dallas Business Journal published an interesting article on sports foundations, “Teams Pay Closer Attention to their Charities”
The March 2008 issue of Entrepreneur Magazine offers a fantastic article, “The Influencers”
IBM recently released a new study: IBM Global CEO Study: The Enterprise of the Future. The findings are based on interviews with over 1000 CEO’s and offers important insights into the future of business. (2008)
Check out these resources, case studies, best practices and research:
- Find out if you are a Cultural Creative: www.culturalcreatives.org
- Corporate Social Responsibility Newswire: www.csrwire.com
- Trends in Conscious Capitalism, Patricia Aburdene, author of Megatrends 2010
For more studies and reports on Cause Marketing
