Dear Ann,
Fall is one of my favorite times of the year. In Dallas, it means it's time for the State Fair of Texas - yes, the largest state fair in the country - which means Fletcher's Corny Dogs slathered with mustard. It's also a time when the weather cools and we get just a touch of color on the trees. It's not as colorful as Virginia, but we take what we can get. Then comes Halloween and Thanksgiving, and I have so much to be thankful for - but more about that later! So, what's not to like about the fall.
AS A REMINDER, I HAVE MOVED:
New contact information:
Work phone: 972.308.6995 Email: ann@annranson.com 7641 Village Trail Dr Dallas, TX 75254
I will no longer have a home phone number. You'll need to use my cell phone 214.402.7375 if you want to reach me outside of regular work hours.
New Feature - What's Your Question?
I'm starting a new feature in my monthly newsletter which will answer your questions and offer resources and suggestions to help you create OR sustain the positive energy in your business success. I'd like to ask you to share with me one of the issues or challenges that you're facing right now, whichever mode you're in.
To get you started, I'll share a question that I was asked recently when I spoke at the HR Southwest Conference in Ft. Worth. I presented to a room full of HR professionals on "The Role of HR in Going Green". They wondered how they can help their executive team understand the importance of more social responsibility (SR).
Thankfully, this question is getting easier to answer as the quantity of positive data on the impact of sustainability, SR and going green grows. If you subscribe to Will Marre's blog, ThoughtRocket or Tim Sanders blog, SandersSays, you'll find a wealth of information that proves the profit bottom line benefits to CSR.
Will's post in July about employee engagement being tied to social responsibility delivers staggering statistics:
The cost of disengagement of employees is estimated at $300 billion/year. Do you think that that kind of cost negatively impacts the profit bottom lines that company executives are so keenly atuned to? Of course! And, this is just one example to get the attention of the C-Suite.
Tim's post in September on Green Meetings provides further examples that will also demonstrate the importance of CSR to the profit bottom line:
Here's the Bottom Line - CSR is a profitable and powerful strategy! It makes people feel good in ways to service all 3 bottom lines: people, planet AND profits. Check out my Bottom Lineł Strategic Planning System to understand more about the impact that the triple bottom line approach can have for your organization.
So, now let me ask you again - what's your question or issue? Let's come together to help each other progress, have fun and grow our businesses!!! Email me at ann@annranson.com with yours!
This Month's Resource
This month I'd like to tell you about the great work being done by Steve Goldberg. I was referred to him by friend and fellow speaker and Salon member, Sharon Roberts. Check him out:
Steve has created a body of work dedicated to the 'upside to the downturn" - isn't that a great perspective?
Steve is blogging on this topic and has a book scheduled for release this winter on: "The Upside to the Downturn: Finding Hope, Simplicity & Fulfillment in Challenging Times"
He's definitely being socially responsible, as I define it, which is being apart of the solution rather than a part of the problem. I think you'll enjoy his work.
Visit Steve's website, and if you love his work like I do, you'll want to join his community.
Oh, and while you're there, check out his work on "2nd Half Matters" - more great work that he's doing!
About Ann
Ann Ranson is a sales & marketing
coach & consultant who works with small business owners & non-profits
who understand the power of marketing and want to be smart about increasing
revenue. Her platform of social responsibility drives her desire to help
her clients work smarter through partnerships - whether that's a strategic
alliance or a cause marketing campaign, because she's learned that when we work
together we are working smarter.
With a career
spanning 30+ years in the rough-and-tumble media world, Ann learned the art of
the alliance. Her real world perspective
comes from executing high-stakes sales and marketing campaigns, to quickly
learn what does and does not work.
Ann serves as Secretary for the NSA/North Texas chapter, the Director of the Non-Profit SIG of the American Marketing Association and is a Certified Selling to Women Performance Coach and Facilitator.
Visit her website to learn more about how you and your organization can benefit from improving your business relationships.
Have you always been told that if you're in business (whether for profit or non-profit), you HAVE to have a strategic plan?
Have you thought about it, but either don't know where to start, or don't have the budget to hire a consultant?
Then, you're in luck! I have just released my new Bottom Lineł™ Strategic Planning System. The work you'll do is grounded on a foundation of Social Responsibility.
The Bottom Lineł™ Strategic Planning System includes complete instructions, a workbook, including worksheets and 5 audio discs of learning.
Written by Ann Ranson to keep handy at work for those moments when you've misplaced your positive attitude. This Handy Guide or thought for the day will give you a quick thought and quote to bring you back to center.
Need a meaningful, yet affordable gift - order Intentions at Work:
This month I'd like to tell you about the great work being done by Steve Goldberg. I was referred to him by friend and fellow speaker and Salon member, Sharon Roberts. Check him out:
Ann Ranson is a sales & marketing
coach & consultant who works with small business owners & non-profits
who understand the power of marketing and want to be smart about increasing
revenue. Her platform of social responsibility drives her desire to help
her clients work smarter through partnerships - whether that's a strategic
alliance or a cause marketing campaign, because she's learned that when we work
together we are working smarter.
