Ann Ranson helps you hit a “Higher Note” of impact with your culture, your relationships and your business model.
She helps organizations understand the impact that civil behavior has on their bottom line – positively or negatively. She believes Civil Behavior is now a national imperative and that to solve the big problems, we’ll need strong cultures and even stronger relationships built on foundations of values and trust.
As the president of Bottom Line ³ Marketing, Ann shows how to build trust and breaks down barriers which naturally results in increased sales and revenue growth.
Ann has worked with Fortune 500 companies for over 30 years and during that time learned how the ‘big boys’ approach sales and marketing. She now uses that success and experience to helps small businesses, associations and non profits with their sales and marketing needs. All of her coaching and consulting is built on a platform of social responsibility which can best be described as “doing well by doing good”.
A Few Career Highlights:
- Began sales career in 1975 with the “yellow pages” as an account list; by 1977, promoted to Acting Station Manager
- Built a sales operation from the ground up – The Dallas Cowboys Radio Network – and grew revenue from 0 – $1.2 million by 3rd year (represented over 30% of total division revenue)
- Developed millions in new business sales revenue in the maturing radio industry
- Created 6-7 figure marketing deals with Fortune 500 companies including Honda, Lincoln-Mercury, La Quinta, Pontiac, Farmers Insurance, Chevrolet & Budweiser
- Certified Selling to Women Performance Coach and Facilitator
- Author of “Intentions at Work: Tips for Creating More Great Days”, published in 2007
- Launch of By The Grace of Tea, offering gourmet tea & opportunities for ‘high note’ conversations in 2010
Ann Ranson serves her clients with her keen eye for social dynamics and their impact on the market drives her innovative solutions.
With a career spanning 30+ years in the rough-and-tumble media world, Ann learned the art of the alliance. Her real world perspective comes from executing high-stakes sales and marketing campaigns, to quickly learn what does and does not work.
Fortune 500 Companies – Ann has worked with hundreds of companies, large and small, to develop strategies and campaigns that support all 3 bottom lines (Bottom Line³) PEOPLE, PLANET and PROFITS. Her client list includes such familiar names as:
- Honda Cars
- BEST Foundation
- The Concilio
- General Motors
- State Farm
- Texas Society of Association Executives (TSAE)
- Association of Fundraising Professionals
- Texas Association of Health Care & Hospice
- Dallas Cowboys
- Center for Nonprofit Management
Strategic Partnerships: Alka Seltzer & The Leukemia Society; Huffy Bikes, Albertson’s & Quaker Oats.
The Women’s Market: Women make or influence over 80% of all purchasing decisions. You need a strategy for how to talk with them unless you want money left on the table. Today’s market offers opportunity to all size and type of companies to learn from the big boys. Ann’s experience there will help you avoid the pitfalls that can ambush the most promising business initiatives.
Numerous Awards – Ann has received numerous awards in business including a nomination for an Award of Excellence from American Women in Radio and Television. She belongs to the International Coach Federation, The American Marketing Association and serves on the Board of Women of Visionary Influence and the National Speakers Association/North Texas.
Upon reflecting on her experiences in media sales and marketing, Ann made a surprising discovery – marketing is no longer a series of transactions – it is a social construct. Today, she helps organizations prioritize marketing partnership strategies that build high-trust relationships, and trust is critical to increasing revenue over the long term.
According to Strength Finders, Ann’s Talents are:
Empathy – hears the unvoiced questions; anticipates needs; can articulate emotions
Connectedness – sees connections between disparate things
Strategic – see patterns; sorts through clutter; sees potential obstacles
Maximizer – excellence is her standard; strives to get the most out of everything
Relator – gets strength and pleasure from close relationships
As a trained facilitator of the CoreClarity’s amplification of the Strengths Finders program, Ann believes that your strengths play a powerful role in your success.
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