Think that values, going green and taking care of your people is just too liberal or fluffy?
Check out these statistics:
65% of Americans say it is very or extremely important "having your work make a contribution to society" (2)
70% of Americans consider corporate citizenship when deciding to buy a product (4)
(2) "Cultural Creatives: How 50 Million People are Changing the World" by Drs. Paul Ray and Sherry Ruth Anderson
(4) "Megatrends 2010, The Rise of Conscious Capitalism" by Patricia Aburdene
To find out more about the Bottom Line ³ Strategic Planning System™ Email me now.
It's effective AND it's easy.
Are you a Small Business or Non Profit that understands the power of marketing and wants to be smart about increasing revenue?
Do you need a personalized sales and marketing plan with practical applications?
Then request my COMPLIMENTARY MARKETING ASSESSMENT AND WORKSHEET to see where you need to focus your attention. It will take your thinking way beyond basic sales principles into practical and actionable ideas that can jumpstart your sales and marketing efforts.
Listento my radio commentary broadcast on NPR Affiliate, KERA - Dallas. Or, if you prefer, you can read the original script. The topic is my favorite, The Business Case for Social Responsibility.
You may also want to join the growing list of companies that use Socially Responsible Strategies to grow their business?
Companies around the world are seeing that they can increase their profits AND be Socially Responsible.
There are 3 things I know for sure about Social Responsibility:
* You can be socially responsible AND increase revenue
* There is a growing demand to do business with socially responsible companies
* It is easier than you think
What is Bottom Line ³ ™ ?
Bottom Line ³ ™ is a strategic planning system that is based on the principle that every organization has 3 bottom lines: People, Planet and Profit. This system takes you through an assessment and planning process for each of these bottom lines.
